Sarah Jessica Parker – B. O. Unisex Scent

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The Sex and The City star is to launch the new fragrance inspired from the body odour.

Sarah Jessica Parker BO Scent

Sarah Jessica Parker has been assigned to the perfume world market by her Lovely scent and now it’s going to be something very new and different from all the existing in there.

And the idea behind the fragrance is to make it smell just like B.O.

She tells:

“I’m working on a new genderless fragrance that’s not out yet. I can’t even tell you what it’s called. It has taken me three years to decide on the scent because I really like B.O. and I think it’s sexy.”

She added:

“I wanted to figure out a way to make it palatable to everybody. I was like, ‘How do you get B.O. in a bottle and make an atomiser of it?’ Then it was all about trying to capture the sense of naughtiness in a bottle that it would be good for a man and a woman.”

The scent will follow-up for 2010.

Parker has been trying out the new scent on journalists and bloggers during her press tour for new movie Did You Hear About the Morgans? staring with Hugh Grant.

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