Katie Holmes Is Alterna Haircare’s Face & Co-Owner

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Katie Holmes for Alterna Haircare

Katie Holmes poses for Alterna Haircare ad as the actress lands another beauty campaign after recently revealed ad shot of actress for Bobbi Brown Cosmetics. The hair care brand released first pics of Katie Holmes demonstrating her shiny brown hair. Holmes told WWD of the brand and its products:

I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulphates and parabens. It’s good for my hair and good for the earth, so I feel good using it.

But the actress is not only a face of the brand, now being a co-owner she is said to be giving input on the new products in the future.

Alterna products have transformed my hair. I like to keep it simple. When it comes to hair, great style should be sustainable. Using the right products means you don’t have to work as hard to look and feel your best.

Joan Malloy, president of Alterna Professional Haircare explained the company’s choice saying:

Being an actress who emotes natural luxury and individuality and accessibility, this was the perfect opportunity for us to come together. Katie is a fashionista, a mother and an entrepreneur. In short, she is our consumer.

Beside her beauty gigs Katie Holmes started a fashion label with her stylist Jeanne Yang debuting their collection during New York Fashion Week last year. The actress also recently worked on a Broadway play Dead Accounts.

Alterna Haircare started in 1997 as a luxury and professional hair care line offering innovative and cutting-edge technology and formulas. Beside being environmentally-concious the brand tries to be free from such harmful ingredients as Sulfates, Parabens, Phthalates, Paraffin, Sodium Chloride, Petrolatum & PABA, DEA, TEA, Mineral Oil, Synthetic Color, and Gluten.

Alterna’s ad campaign will be featured on brand’s e-commerce site and will also have print ads in mid-February and March. What do you think about Katie Holmes’ Alterna images?