Denise Van Outen Bares To Launch Deodorants

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Denise Van Outen agreed to pose naked for Japanese firm Bionsen that promotes free-from-cancer-causing-chemicals deodorants.


The newlywed former Big Breakfast star commented her decision of being the face and body of the brand:

“When I was asked to be the face of Bionsen I didn’t even have to think about it as it stands for an issue close to my heart. The entire Bionsen range is free from harmful chemicals, aluminium and parabens, which have been linked to breast cancer. Having lost my grandmother to breast cancer, it’s important to me to raise awareness of the issue and if I can use my celebrity status to do that, then that’s great. As the face of the brand, I want to get women thinking about the issue and encourage them to make informed choices.”

Bionsen products are created from minerals found in the volcanic spas of Japan and allow the skin to breathe naturally.

The company representative, Charlotte Smith, said:

“We are delighted to have Denise on board because she’s a natural beauty and embodies just what Bionsen stands for. A positively beautiful and natural role model to young women all over the world, Denise is also admired for her great work to support breast cancer charities and will act as the perfect ambassador for Bionsen.”

Bionsen produces deodorants free from aluminium and parabens that were reported to cause breast cancer. This theme probably touched deeply Denise’s heart as the problem wounded her own family. She is a regular breast cancer charity fundraiser.

10p per product will go to breast cancer charities when have bought in October this year.

To know more about Bionsen range, go to

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