Gisele Bundchen for Vogue Shape April 2010

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The new mom Gisele Bundchen has covered the Vogue Shape mag April 2010. The supermodel has given an exclusive where she told about her personality, about being professional, about becoming a mom, about charity and lots of other topics including her Sejaa Pure Skincare line.

Gisele Bundchen Vogue Shape April 2010 issue

On Sejaa meaning:

“I get to work on all my projects and have time to immerse myself in all the things I’m so passionate about.” Within the year she will have launched three beauty products designed to alter the self-image of young women—a line called Sejaa. Seja means “to be” in Portuguese. She added the extra a because, she says, “words have a vibration, and aaah! is an exhalation, what you feel when you let go.”

On her wish to teach girls to care about themselves:

“I wanted to teach girls to love themselves and take care of their bodies. What is the first thing you see every morning? Your face! What do you put every day on your face? Cream! I have made the simplest, purest cream—an everyday cream—but it comes with an affirmation.”

On Sejaa contents:

“[The manufacturers] were ready to kill me. I wanted the cream to be organic—they explained that if it’s organic, it’s alive, and that means it can’t survive for a long time.”

The products are now called “natural,” the ingredients are held to a high standard of purity, and the preservative is coconut oil.

On removing pimples with a mud mask:

“When I was a teenager, I had pimples—oh, God, every time someone looked at my face I thought they were looking at my pimples. I put mud on my face to dry them out, and it worked. “I can do all this because I’m financing it on my own terms, and if I want to give away 5 percent of everything I make, no one can tell me not to.”

Sejaa will not be sold in stores but on a Web site, to create a community:

“So I can give my little tips, and it’s not me telling anyone to have an awakening.”

Gisele is generous in all the meanings. There are points, we can learn from her.

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