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Keri Hilson for Avon’s Imari Scent

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The cosmetic brand Avon has teamed up with the Knock You Down star Keri Hilson to promote Imari and Imari Seduction fragrance, a divison of Avon’s flagship Color brand, the cosmetics company announced on Wednesday.

Keri Hilson for Avon Imari fragrance

Group Vice President, Marketing, Avon North America, Bob Briddon says:

“Keri embodies everything the Avon woman aspires to be — beauty, grace, confidence and success. We are thrilled to have her on board as the face of Imari and our Color collection.”

Other Avon’s celebrity partners include Jennifer Hudson, Reese Witherspoon, Fergie, Courteney Cox, Patrick Dempsey, and Zoe Saldana.

Keri commented:

“I’m so excited and honored to be Avon’s newest face. Avon has always been dedicated to empowering women through beauty. I’ve always strived to do the same with my music. To be a part of that experience means a tremendous amount to me.”

The R&B artist will debut as the face of Imari campaign in August. Keri’s first official appearance on behalf of the brand will be performing at Avon’s annual sales conference this month.

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