The Proposal Sandra Bullock’s co-star Ryan Reynolds has been announced the new face of Hugo Boss fragrance, the brand revealed on Friday.

Hugo Boss’ global marketing director Thomas Burkhardt:

“We’re delighted to be working with Ryan as the face of the new BOSS fragrance as he perfectly captures the ethos of the brand. He is stylish, dynamic and confident with a tenacity and determination that make him an ideal role model of modern success.”

The 33-year-old hubby of Scarlett Johansson commented it:

“BOSS is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspect of their lives. I’m honored BOSS invited me to be the face of its new men’s fragrance.”

I’m sure he’ll smell good. Do you want your darling to smell like Ryan Reynolds?

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Dolce&Gabbana haven’t made a mistake when they chose Scarlett Johansson to represent the brand. She is really gorgeous and embodies femininity and sophistication.

On the new ad pictures for Dolce lipstick the actress looks very sexy and her red lips are wanted by millions of men all over the globe.

I’m sure the blonde beauty will become as successful as the face of the label as Victoria Beckham was for Armani. She will soon be associated with one of the oldest and respected fashion companies.

Good luck in your work, Scarlet!

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The giant world beauty brand, L’Oréal Paris, announced its three new A-list representatives on the eve of the Cannes Film Festival. Freida Pinto, Evangeline Lily and Elizabeth Banks have joined the great celebrity L’Oréal family, which has included everyone from Jennifer Aniston to Beyonce Knowles, Penelope Cruz, Aishwarya Rai, Eva Longoria and Scarlett Johansson.

The Slumdog Millionaire star shared her feelings about the new responsibility:

“I am very moved to be joining the great L’Oréal Paris family and all these personalities: a family I am now proud to be a part of.”

Evangeline Lily, best known for her role in Lost, showed the ambitious speech saying:

“It is a source of great pride for me to represent a brand whose ambition is to respond to every person’s aspirations to beauty, and contribute to the fulfilment and well-being of everyone.”

Elizabeth Banks, star of films such as W, Scrubs, Role Models and Catch Me if You Can, concluded:

“I am so honoured to be one of the newest L’Oréal Paris spokespeople and to join such a distinguished group of women who proudly say the iconic phrase ‘Because You’re Worth It.”

Now we’re waiting for the starlets on the brand ads!

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Scarlett Johansson is busy preparing herself into what she calls “superhero shape” for her new upcoming film – Iron Man 2.

The 24-year-old already married actress writes about exercising and maintaining a healthy lifestyle where she’s firing back at the reports, saying she’s just getting ready for her role.

Read the Hollywood stunning icon’s opinion about health, shape and diet that has been taken to the Huffington Post:

“While training for an upcoming film, I’ve come to this conclusion: chin ups are near impossible and lunges suck. There is no magic wand to wave over oneself to look good in a latex catsuit. Eating healthy and getting fit is about commitment, determination, consistency and the dedication to self-preservation. While I’ve never been considered a gym rat, I have, in fact, worked up a sweat in the name of cardio before, and although I enjoy a grilled cheese as much as the next person, I combine the not-so-good foods I crave with an all-around balanced diet.

People come in all shapes and sizes and everyone has the capability to meet their maximum potential. Once filming is completed, I’ll no longer need to rehash the 50 ways to lift a dumbbell, but I’ll commit to working out at least 30 minutes a day and eating a balanced diet of fruit, vegetables and lean proteins. Pull ups, crunches, lunges, squats, jumping jacks, planks, walking, jogging and push ups are all exercises that can be performed without fancy trainers or gym memberships. I’ve realized through this process that no matter how busy my life may be, I feel better when I take a little time to focus on staying active. We can all pledge to have healthy bodies no matter how diverse our lifestyles may be.

Since dedicating myself to getting into “superhero shape,” several articles regarding my weight have been brought to my attention. Claims have been made that I’ve been on a strict workout routine regulated by co-stars, whipped into shape by trainers I’ve never met, eating sprouted grains I can’t pronounce and ultimately losing 14 pounds off my 5′3″ frame. Losing 14 pounds out of necessity in order to live a healthier life is a huge victory. I’m a petite person to begin with, so the idea of my losing this amount of weight is utter lunacy. If I were to lose 14 pounds, I’d have to part with both arms. And a foot. I’m frustrated with the irresponsibility of tabloid media who sell the public ideas about what we should look like and how we should get there.

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The esteemed Italian designers revealed Scarlett Johansson as the face of their so new cosmetics’ line.

“Scarlett is sure of herself. She’s a beautiful girl, but she’s really easygoing. She is very Dolce & Gabbana.”

Vicky Cristina Barcelona beauty was all smiles during the ad campaign to launch a new lipstick by D&G at Milan Fashion Week on Sunday (March 1).

We see makeup as another thing for women, like a dress. We worked on the makeup line like we work on a clothing collection — you can change makeup like you can change your clothes, depending on your mood,” Stefano Gabbana told WWD on Friday.

The prices will vary from $20 for nail lacquer to $59 for powder foundation.

The D&G Makeup line will be available this spring.

Gabbana explained that the lipsticks are to have the rose scent.

We wanted to create makeup with a scent. Domenico and I remember when we were children and opened our mother’s handbags — the scent of her lipstick trailed out. I observed that when women open makeup, they smell it first.”

Beautiful comb!

Check out the make up collection here …

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