Tilo Ploger, chief operating officer of the firm, told WWD:

“The Bruce Willis scent will be extremely masculine and – starting from ingredients through to design – embodies every individual feature of the Hollywood star: strong, self-confident, consistent.”

Bruce, 55, joined the long list of stars who brought out their own scents.

Victoria Beckham, Jennifer Lopez, Sarah Jessica Parker and Kate Moss all have a signature fragrance as do Britney Spears and Beyonce Knowles.

Beyonce has previously told how happy she is about the positive reaction from her fans toward the mix of magnolia, neroli and blush peach scents composing the fragrance.

She said:

“I’m so happy with it. I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. They makers have tests, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!’ “

Beyonce was involved in all areas of the fragrance’s design and the name came from her shows.

She added:

“A lot of my performances have had fire involved, so we thought Heat. Also, red is one of my favourite colours, as is gold.”

The singer, who has previously been the face of both Giorgio Armani’s Emporio Diamonds and Tommy Hilfiger’s True Star, also said the bottles design was vintage inspired.

The president of Coty Beauty that owns the Rimmel brand, Renato Semerari, said:

“These three strong, successful and uniquely beautiful women will help ensure that Rimmel London’s image continues to be modern and globally relevant.”

According to WWD, the Coty Inc’s chief executive officer, Bernd Beetz said that the company is thrilled to welcome the new faces:

“Zooey, Solange and Alejandra each bring a distinct look and personality to Rimmel London, expanding the brand’s visibility and strengthening Coty’s global color platform.”

So, go ahead, Solange!

A source told America’s OK! magazine:

“She has yet to get 100 per cent behind any name but the one she favours is Aniston.”

What is this smell about?

“It’s all about capturing the idea of romance and freedom at any age, but it’s hard to do that in just one word.”

Also suggesting another moniker, Echo, as one more possible name for the upcoming fragrance, the Bounty Hunter actress is said to be rejected with it either.

The glam ad campaign will accompany the launch of the scent as soon as the name is found.

It seams that soon Jennifer will join the perfume celeb family that includes Sarah Jessica Parker, Jennifer Lopez, Kate Moss, Victoria Beckham, Beyonce Knowles and Britney Spears.

The best part is that regardless of how you “wear” your nails – au naturale, acrylic, gels or silk wraps, Minx can be a good fit. Pierce Mattie has marked Minx Nails as a hot beauty trend for 2010.

The launch of Minx nail fashion is a new and glamorous way for women to extend fashion to their very fingertips. Minx nails have become the latest must have fashion accessory for the celebs, being worn by names such as Lady Gaga, Victoria Beckham, Christina Aguilera, Rihanna and Beyonce to name but a few.

Master Minx Janice Jordan declares:

“Minx is for those who love to stand out from the crowd. For celebrities who wore Minx nails on the red carpet for the American Music Awards and the Music Rocks event, Minx opened up a whole new area of fashion. Onceyou’vetriedit, youcan’tgoback.”

The 23-year-old singer teamed up with Beyonce Knowles to shoot the new video for the track Telephone (that is vividly reflected on her extraordinary hair style).

Taking a very literal cue from the song’s title, she fashioned a receiver out of bright yellow hair extensions for the music clip.

The full video is scheduled for release next month. The insiders hint it is inspired by the work of Pulp Fiction and Kill Bill director Quentin Tarantino.

Eager to watch it! Do you like Lady Gaga’s yellow hair telephone on her head?

The price of the scent is ranging between $39 and $59 and will be sold in department and specialty stores.

Wearing the red dress from Marc Bouwer the 28-year-old singer told Stylelist:

“I wanted it to be original and I didn’t want it to be like all the other celebrity brands. It’s been two years in the making. Every little detail is very personal, so I’m extremely proud.”

I really want to hit with this Heat. And do you?

It seems if this award didn’t mean much for the majority of those who came up to there. I don’t mean to offend anyone, but despite their gorgeous outfits, the hairdos weren’t done the same way. Probably, for someone it matched well, but for others it slurred over the image completely like no outfit – no hairdo.
Tastes differ! It’s you to judge.

Lady Gaga was one of the brightest stars wearing Giorgio Armani Prive gown and having her hair tips yellow dyed. She looked awesome after receiving two awards as well. She is out of our galaxy!

The 31-year-old Victoria’s Secret model, Marisa Miller, arrived at the 2010 Grammy Awards donning a Vintage Gucci dress that looked so go with loose-&-a-bit-wavy do.

The 21-year-old Jersey Shore star, Nicole Polizzi aka Snooki, had no hairdo. More over, it didn’t fit her ridiculous short tight dress. She was like round-round! Where were her stylists I wonder!

The 41-year-old singer Celine Dion attended the event with her husband René Angélil.

Fergie looked stunning great in the rich blue Pucci dress, but her do weren’t as impressive as her outfit. What do you think if she has worn ponytail instead?

The 42-year-old actress, Nicole Kidman, was just right. She is a good girl! She always arranges her image well and harmoniously. This time – no exception.

Brown-haired Britney Spears looked nice with her wavy hair. Unfortunately, I can’t say the same about her kinds of fishnet dress.

Rihanna looked cute and chic!

Do you like Pink’s image?

Beyonce looked great due to her outstanding outfits. Hairdo is pretty simply. Nothing extraordinary.

The 26-year-old country cutie, Carrie Underwood, prepared so well for the ceremony! Her hairdo fits her style.

Jennifer Hudson hit the red carpet with a nice ponytail and brows-edged fringe.

Kristen Bell was pretty cute.

The 22-year-old TiK ToK singer, Ke$ha, wears a flirty gold fringe dress and chaotic hairdo! She looks chic and mad.

Jennifer Lopez posed backstage during the 2010 Grammy Awards. Her smoky eyes and Versace dress did their best. Nothing interesting about her hairdo. And what do you think of Keri Hilson’s and Melody Thornton’s dos?

The mother-of-four Heidi Klum sparkled attending the event. Do you like her hairdo?

The 17-year-old pop star, Miley Cyrus, shone on the red carpet. She was wearing her usual haido – loose hair.

The 20-year-old singer, Taylor Swift, always does her best! She looked like a real star who considers every event as a promo ad investing to her name.

The nominee for Best Pop Collaboration With Vocals for Love Sex Magic with Justin Timberlake, Ciara heated up the red carpet with ponytail.

Katy Perry could look better if wearing updo. Do you agree?

Phoebe Price, Arie, Mya

Olivia Munn

She said:

“I always say, ‘I don’t want to lose my curves.’ I like firm curves. You can never do enough squats, you can never do enough sit-ups. I like for women to look feminine.”

Beyonce also confessed that she is still in a kind of shock that the word ‘Bootylicious’ (the name of Destiny’s Child song) has been added into the Oxford dictionary as a description of a curvaceous behind.

She told Allure magazine:

“I still can’t believe it! It’s hilarious. I actually wish it was another word that I created. I wish it didn’t have ‘booty’ in it.”

The Single Lady singer recently revealed she tones her butt by walking up stairs.

She explained:

“I guess my butt is natural. But I go through stages like every woman. I like being curvy but sometimes I get curvy in the wrong places. After New Year I do stairs – they are the best thing for butt cheeks. Every January I’ll start working out. I’ll do that for three months and then stop again!”

So, we can easily assume that it’s the first month of her up-stairs-walks and there are two more ahead.