As the advertisement says featuring a smiling Twiggy:

“Olay is my secret to brighter-looking eyes.”

The anti-ageing cream promoted by the brand should make the 60-year-old skin shine with youth. But the truth is that Twiggy was airbrushed as to make the ad look more attractive as if resulting of the Olay Regenerist Definity eye illuminator.

Text in the magazine advert said:

“Because younger-looking eyes never go out of fashion. Olay Definity eye illuminator. Reduces the look of wrinkles and dark circles for brighter, younger-looking eyes.”

The airbrushed wrinkles around Twiggy’s eyes made the watchdogs notice that. Critics said they could not believe the image was genuine, particularly when set against other photos of the model. Probably it could give the wrong impression to the purchasers.

The advertisement triggered more than 700 complaints, led by LibDem MP Jo Swinson, who has called for the banning of airbrushing in advertising.

She said:

“If advertisers think that someone as beautiful as Twiggy needs to be so heavily airbrushed, then what hope is there for the rest of us? Experts have proved airbrushing contributes to a host of problems in women and young girls such as depression and eating disorders.”

Today the Advertising Standards Authority says in a ruling:

“The post-production retouching of this ad, specifically in the eye area, could give consumers a misleading impression of the effect the product could achieve.”

However, it added that older women would understand that Twiggy’s youthful appearance was not solely achieved by using the Olay product.

Procter & Gamble, which makes Olay, said the “minor retouching” had been inconsistent with its policies and it had already replaced the image with one with “no postproduction work in the eye area”.

Don’t miss

• Woman on The Wrong Side of Thirty (0)
• What are the Anti Wrinkles Cream Ingredients? (2)
• Twiggy – face of Olay again! (0)
• Make Up: XXth Century Trends (0)
• List of Products Preventing From Aging (0)

Don’t be afraid of the name this therapy has – Dracula Therapy, it involves your own blood being injected into your face.

Stimulated Self Serum skin therapy is the top news in anti-ageing sphere for now. It has been introduced by Daniel Sister – the innovative London-based French cosmetic doctor.

The whole point is that a doctor draws vials of your own blood then separates it into the red blood cells, the clear serum and the platelets. Then he adds vitamins and amino acids into it, the enriched serum is injected back to you – to your face, to be exact.

Dr Sister says that this blood transfusion stimulates DNA repair, heals scars and makes dry, wizened, wrinkled and lacklustre skin look and feel younger naturally.

Dr Sister says:

“I thought, if serum therapy was good enough for bones and soft tissue like gums, then it could do even better in the skin.”

The S3 serum is rich in growth factors, natural proteins that can supercharge healing and reverse damage in the body.

Keep reading…

Don’t miss

• Woman on The Wrong Side of Thirty (0)
• What are the Anti Wrinkles Cream Ingredients? (2)
• Teens Skin Care (1)
• Salon Procedures That We Never Agree To (0)
• Open Pores: Cleaning – Narrowing – Nourishing (0)

Or how these or those products can help you in a fight with aging.

1. Tomato, tomato sauce, ketchup.

Lycopene is a pigment that gives tomatoes a red color, lessens the risk of cardiovascular diseases, some kinds of cancer, dystrophy of yellow spot (causing blindness of people aging around 55 and elder).

Licopene is digested best from the thermally processed products but however you shouldn’t neglect the fresh tomatoes. Besides, licopene tomatoes contain antioxidants. The same characteristics have rink grapefruit, guava, watermelon, cayenne.

Read more …

Don’t miss

• Which Products Are Better? (0)
• Want A Healthy Baby? (0)
• Various fats. What are they? (1)
• Sugar to cure wounds (0)
• Probiotics Do Giant Job in Dieting (0)

To look truly awesome and win everyone’s admiration when you are 20 is easy. When you are 30 – or thanks to the results of some efforts and self-discipline, when you are 40 – it is an art.

Lots of 40-year-women are sure that the world has been created for youth only – hence it is followed by all their problems and hangups.

Fortunately, the situation changes, and nowadays there are more and more women of “elegant age” who don’t hide their age and don’t consider wrinkles as a problem any longer.

At this stage of life women often face with the crisis – in private life, family, kids, or problems connected to physical changes in organism.

But this is the exact time when women discover themselves from the very beginning, and start a new phase of their life. Independence and inner freedom are the resources to take care of themselves and embody the cherished dreams.

If there can be a vogue for the definite age, today it’s the most disputable point for sure.

Read more …

Don’t miss

• What are the Anti Wrinkles Cream Ingredients? (2)
• Susan Sarandon for Plastic Surgery (0)
• Square face shape (4)
• Olay’s Eye Illuminator Banned on Twiggy (0)
• Make Up: XXth Century Trends (0)

This cream is an absolutely new type of any-ageing cosmetic products. 3Lab’s Super “h” Serum promises to plump skin and reverse the signs of ageing.

The cream is the first product to contain the bio-engineered human growth hormone, also known as HGH.

The cream work is based on the fact that as people get older they produce lower levels of HGH, making the skin more prone to wrinkles. Additional levels of HGH can boost sex drive, energy levels and metabolic rate.

Besides, the cream includes plant cells from a rare Swiss apple and high amount of other anti-ageing ingredients, such as fish oils and vitamin C.

3Lab’s Super “h” Serum has already become extremely popular with celebrities: Jennifer Lopez, Dame Helen Mirren and, you might be surprised, Leonardo DiCaprio.

A spokesperson for 3Lab said:

We put an earlier version of the product into the Oscars goodie bags last year and A-list celebrities were fighting over it.

Leonardo DiCaprio is a huge fan of 3Lab face creams and serums. Now it’s not just stars and rich people who want this serum, it is ordinary men and women too who are fed up with buying products that simply do not work.”

The 35ml tube of serum costs $412 and is expected to go on sale in Britain at Selfridges department store next month.

Don’t miss

• Woman on The Wrong Side of Thirty (0)
• What are the Anti Wrinkles Cream Ingredients? (2)
• Olay’s Eye Illuminator Banned on Twiggy (0)
• List of Products Preventing From Aging (0)
• Dracula Therapy Brings Youth Back (0)

What do we know about anti wrinkles creams?

Are they really as affective and wholesome as they say?

What do you pay your attention to when buying creams?

I can share my own experience with you. I always read the Ingredients paragraph on creams packing but in fact before I rarely understood what those ingredients were for. But as I apply these creams on my cherished skin I want to know how they affect it.

I also want notice that the anti aging creams are different. They vary depending on the woman’s age: 24-30 years, 30-40 years, 40-50 years and older. Age and your skin type are the basic indicators for the cream you need.

Though, oily and combination skin turn to the dry one with age as they need more nourishing. So when you are 25 you don’t need super extra help for your skin comparing with the 45-years-old skin.

Even the best anti aging creams and the best anti wrinkle eye creams do not actually remove wrinkles. Rather, they help remove dead skin and firm up the skin’s overall appearance. They can also help prevent further wrinkles. Although they do not actually remove wrinkles, the overall effect of the skin can reduce their appearance.

But the cream ingredients you nourish the skin with hopefully to be harmless and no allergic to you.

Different anti wrinkle creams work the different way. Some wrinkle correctors work by toning up the skin, thus reducing the appearance of wrinkles. Others plump up the skin, filling in creases.

A lot of anti wrinkle creams work with the skin’s natural repairing process. They might stimulate the production of collagen or other natural substances within the skin. They can also increase the effectiveness of antioxidants within the skin. Others affect the sebaceous glands and the production of sebum.

Check out the following list of the most common ingredients that are used in anti wrinkle creams.

Read more …

Don’t miss

• Winter Skin Anti Aging Care Tips (1)
• UK Beauty Industry Is of Bee Shortage (0)
• Try Homemade Cold Cream (0)
• New Must-Have Spot-on Roll-on From Garnier (2)
• Microdermabrasion (1)

It is a common fact that women usually neglect taking care of their neck skin. As a result we can easily determine women’s age by looking at her neck.

Small wrinkles, horizontal lines and other little problems will reveal what the woman always wants to hide.

If you do not take care of your neck and décolleté skin properly it leads to dryness and a lack of elasticity. This premature aging process is also intensified by the use of harsh alkaline products such as soaps, which will contribute to excessive moisture loss and sensitivities.

Thus the assumption that you do not need to work on those areas is a great mistake. Do not finish the area you take care of at the chin. You need to take it much down!

The problem is that the neck muscle is not connected to a bone structure and is prone to lose its elasticity easily. It also contains very little fatty tissue and has less sebaceous glands than your face has. The lack of sebaceous glands makes this area very subject to dryness and wrinkle formation.

Read more

Don’t miss

• Woman on The Wrong Side of Thirty (0)
• What are the Anti Wrinkles Cream Ingredients? (2)
• Olay’s Eye Illuminator Banned on Twiggy (0)
• List of Products Preventing From Aging (0)
• Dracula Therapy Brings Youth Back (0)