An ambitious and confident new fragrance for men Usher VIP has been presented by the global superstar Usher Raymond IV.
The scent is determined to become a modern classic for the leaders who are constantly perfecting themselves in an intelligible and sexy way.
“I consider fragrance to be one of the most important tools of engagement for seduction. With Usher VIP I created a gentlemen’s scent, which would also appeal to women,” said Usher.
He listened to women before creating the fragrance:
“Women tell me they love the scent of a man and I wanted to create that sense of confidence and style that women desire. VIP is a state of mind which is about what you do with that confidence and how you make an impact in the lives of those around you.”
The Executive Vice President, Liz Claiborne Brands, Elizabeth Arden – Art Spiro commented the scent:
“With Usher’s recent accomplishments over the past few years, he wanted to create a new refined fragrance that would represent new ways for him to express himself to his fans. Through Usher VIP, Usher has captured the essence of his self-assurance and poise and utilized it to create a fresh and masculine scent to allow all to be a VIP.”
The print campaign for Usher VIP was shot in Los Angeles at the Sunset Towers by famed photographer Mario Testino.
The launch of Usher VIP comes in anticipation of the release of his new album due out in early 2010.
See the ad video here:
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