Tom Ford So Soft With White Musk Scents
Eccentric and shocking Tom Ford is going to launch the four-fragrance White Musk Collection in September.
The burning-style designer will fill up the Ford’s Private Blend scent lineup with musk notes.
“I thought I should create something decidedly feminine, something lighter in both color and scent,” said Ford. “The men’s stores are dark and luxurious. [When creating the White Musk Collection] I was in the mood for something lighter and a little fresher. In the world today, we’re all in the mood for something simple, fresh, light and a little less heavy. At least that’s what I’m in the mood for.”
Why the musk?
“Musk is an ingredient I’ve loved for a long time,” he said, adding that the note was popular in the Seventies. “When mixed with other ingredients, it gives another tone that’s animalic; there’s warmth and a sensuality that’s like skin. I think it makes things smell more human.”
The Private Blend bottles are made of clear glass and white lids contrary to the previous line fragrances.
“I was careful to choose a bottle architecture that would create a unified statement,” said Ford. “I wanted [the brand] to be perceived more as a fragrance house than as designer fragrances,”
The ingredients of the collection seem to be hot, tender and exclusive.
“We were working with ingredients considered classically feminine,” he said, adding that in the Victorian era, violet was considered classic for men, whereas now it is generally pegged as a feminine note. “A lot of that is fashion.”
The collection will consist of:
Jasmine Musk that comprises notes of ylang-ylang, jasmine, patchouli, orris, vanilla, sandalwood, vetiver, cistus and amber, as well as two musks.
Urban Musk that has notes of ambrette seed absolute extra, white pepper CO2, notes of cumin, white honey, jasmine sambac, black plum, Tonkin musk headspace and benzoin Laos orpur.
Musk Pure that comprises bergamot, pepper, ylang-ylang orpur, jasmine, lily of the valley, orris butter, orris absolute, jasmine sambac, tonka, benzoin tears and Laotian beeswax.
White Suede that is noted by Bulgarian rose, saffron, thyme, mate tea, olibanum, lily of the valley, amber, suede and sandalwood.
The designer teamed up with Givaudan perfumers to work over the scents except White Suede, which was developed with Firmenich.
Alongside the existing Private Blend line, the eaux de parfum will be available in 50-ml. spray bottles priced at $180 in the U.S. The White Musk Collection will start its road from North America in September and spread all over the world in November.
While Diana Waldron, vice president of global marketing for Tom Ford Beauty, declined to reveal projections, industry sources estimate the White Musk Collection will generate first-year retail sales of $5 million to $8 million. Those sources estimate Private Blend’s annual revenues are in the region of $25 million.
Ford has also prepared a men’s scent, dubbed Grey Vetiver, which will bow in September. Also set to debut in the fall is Ford’s first film, “A Single Man.”
The designer’s screen debut will apparently reveal his softer side as well as the new fragrance collection.
“It’s different to what people think of me. It’s very romantic,” he said. “There’s no sex in my movie — a few kisses and that’s it.”
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