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SHOCKING: YSL Belle D’Opium Fragrance Ad Banned for Stimulating Drug Addiction

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It seems to me that the rising tide of banning overflowed the UK. First, Beyonce fragrance ad’s appeared to be extremely sexy for UK television, and now it is turn for YSL fragrance ad to be banned. Well, wonder what’s wrong with Yves Saint Laurent’s fragrance ad?! Sounds shocking, but YSL Belle D’Opium fragrance ad is banned for stimulating drug addiction! And you know it is not only because of provocative name for the latest YSL perfume…

SHOCKING: YSL Belle D’Opium Fragrance Ad Banned for Stimulating Drug Addiction

Yves Saint Laurent’s fragrance ad for Belle D’Opium stars Melanie Thierry, French actress.  While dancing Melanie makes the following gesture: pointing to her inner elbow, she runs her finger along the inside of her forearm, as much as she is trying to stimulate drug use. And that’s where shoe pinches!

SHOCKING: YSL Belle D’Opium Fragrance Ad Banned for Stimulating Drug Addiction

The advertisement was not intended to make any reference to drug culture, but to promote the sensuality and seductive qualities of the fragrance in keeping with the Opium brand which was launched by Yves Saint Laurent over thirty years ago,

YSL spokesperson pleaded.

But Advertising Standards Authority (ASA) of UK stood as firm as rock, explaining their decision in the following way:

We were concerned that in the context of the ad, Belle running her finger down her inner arm could be seen to simulate the injection of opiates into the body. We were also concerned that following that scene, Belle was shown moving in a series of short, rapid scenes, before the ad concluded with her body seizing upwards while lying on the floor, an action we considered could be seen to simulate the effect of drugs on the body.

Well, honestly speaking, I haven’t noticed any tries to stimulate drug addiction that are announced to be ‘camouflaged’ in the ad. Moreover I’ve seen nothing more than very sexy dancing woman, showing her Opium (I mean, fragrance) addiction and that’s it.

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