Ryan Reynolds Smells for Hugo Boss

The Proposal Sandra Bullock’s co-star Ryan Reynolds has been announced the new face of Hugo Boss fragrance, the brand revealed on Friday.

Hugo Boss’ global marketing director Thomas Burkhardt:

“We’re delighted to be working with Ryan as the face of the new BOSS fragrance as he perfectly captures the ethos of the brand. He is stylish, dynamic and confident with a tenacity and determination that make him an ideal role model of modern success.”

The 33-year-old hubby of Scarlett Johansson commented it:

“BOSS is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspect of their lives. I’m honored BOSS invited me to be the face of its new men’s fragrance.”

I’m sure he’ll smell good. Do you want your darling to smell like Ryan Reynolds?

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