Reese Witherspoon is “In Bloom”

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Reese Witherspoon launched her first fragrance – In Bloom by Reese Witherspoon at Four Seasons Hotel in New York City last week.

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Illegally Blond star look charming in pink Valentino while performing a new scent.

The 33-year old actress shared her feelings about the new experience:

“It was a unique experience for me because I had no idea what goes into making perfumes. I thought you just pick a fragrance and it’s easy. But there were all these different levels of creating a scent that were new to me, but really fun and exciting.”

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And of course she described the composition of the fragrance:

“I was really drawn by white flowers to get that sense of a steamy night somewhere in the South. Definitely gardenia is a big thing for me because my father — every Mother’s Day or on my birthday — would buy small bouquets or corsages for my mother and I. And my mother always wore beautiful white-flower perfumes, so as a young girl, that was my idea of femininity. It’s indicative of where I am today. I’m feeling very strong and independent and so happy. The fragrance really captures that feeling — it’s very sensual, very romantic and alluring.”

The scent will be available exclusively from Avon in November.

Reese Witherspoon In Bloom Fragrance

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