Raquel Zimmerman for V&R scent

Viktor Horsting and Rolf Snoeren who teamed up as brand Viktor & Rolf are releasing a new perfume named Eau Mega.

“We thought of the name Eau Mega because we wanted something that would complement Flowerbomb,” said Horsting for WWD, referring to the debut scent launched for the label in 2004 with Viktor & Rolf’s beauty license-holder L’Oreal. “Whereas Flowerbomb was a very sensual, gourmand and oriental fragrance, we wanted to create a fragrance that is fresh but not sporty or natural.”

Their previous hit fragrance is called Flowerbomb by Viktor & Rolf, new sexy scent face is supermodel Raquel Zimmerman, shot by Inez and Vinoodh.

She’s standing over Manhattan in a long streaming in the wind gold dress.

We wanted to express this feeling of ‘megafying’ yourself, like when you use this fragrance, you become the best, biggest megaversion of yourself, whoever you are,” said Horsting.

In the perfume business, an eau is often connected to something sporty or natural,” added Snoeren. “And we thought it would be nice to have a mega eau that is an eau but very feminine and glamorous.”

So that’s how we thought of the word ‘eau,’ and, by association, we thought of Eau Mega,” explained Horsting. “We also like the play of words.”

Eau Mega eau de parfum spray will cost $75, $100, and $149 for the 75-ml. edition and is expected to hit stores this October.

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