Models Banned by UK Model Agencies From Using Sunbeds
UV sunbeds have long been linked to increased risk of cancer and skin damage. Now the model agencies decided to support Cancer Research UK - R UV UGLY? campaign by banning their models from using sunbeds to achieve tanned look for catwalk.
London Fashion Week Basso and Brooke A/W 2012
11 UK model agencies have banned their models from using sunbeds prior to London Fashion Week to promote a Cancer Research UK – R UV UGLY? campaign. The model agencies have expressed concern about models’ health as the usage of sunbeds is known for increasing the risk of melanoma by 75% (before the age of 35 and by 50% if using sunbeds once a month).
Elite Model Management London CEO Michelangelo Chiacchio stated that:
The welfare of our models is of the utmost importance to Elite Model Management.
We hope that this will help to send out a strong message to young girls and guys that sunbeds will have a negative impact on their appearance.
SunSmart campaign manager at Cancer Research UK Chris Lunn said:
We’re delighted that leading model agencies are backing our R UV UGLY? campaign.
Using sunbeds can make your skin coarse, leathery and wrinkly. The UV rays from a sunbed can also damage the DNA in your skin.
Over time, this damage can build up and may lead to melanoma, the most serious type of skin cancer. So, if you feel you must have a tan, it is safer to fake it.
The UV rays in sunbeds or sun have been regularly linked to skin cancers. Experts encourage people of any age to use sunscreen not only at the beach but the whole year round to protect skin from damage, premature aging, and cancer.
Leave a Reply