Marc Jacobs’ New Male Bang Scent
The illustrious designer, Marc Jacobs is going launch his next men’s fragrance Bang that is to be out in July. Jacobs said that the name of the scent came first to him and he liked the connotations it has.
“The name came to me first. We had been approached by Coty to do another men’s scent – we did one many years ago – and I was in the gym, and the name Bang came to me.”
“As a word, it has so many connotations, including a sexual connotation. And I loved the immediacy and the sound of the word. For me, fragrance is always a multilayered process – Bang was the catalyst for how this fragrance came to be. You’re drawn to try it, to experience it.”
The 47-year-old fashion guru appears naked in the advertising campaign covering some places with the fragrance mockup. He was persuaded to do so by his business partner Robert Duffy.
“Robert and I work closely with Coty on these projects, and he said, ‘Marc, you look so great now – you should be the model for men’s fragrance.’ My immediate reaction was, I don’t know. But then I came to see that it made sense. Men’s fragrance, unlike women’s in a certain way, is very personal. It’s a layer on top of skin – for women, it can be like changing a makeup colour, but not for men.
“Once I agreed to be the model, I couldn’t see what I would wear to express this. We tried it with clothes, but it didn’t work. Then Juergen Teller, who shot the campaign, had the idea for the silver Mylar, and it all came together. The silver Mylar also gives it that flash, that bang.”
I’d like to buy a piece of this scent for my darling.
- perfume ad
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