Louis Vuitton Plans To Launch Fragrance

Louis Vuitton has announced plan to launch the first fragrance. The brand has become known for its luxury luggage collections to which it later added a clothing line, footwear, jewellery, and accessories. Now the brand is adding fragrance to its range of goods, though perfume is not an entirely new product for the brand’s history.

Louis Vuitton has released three fragrances back in the 20′s and the 30′s but since then it was more focused on signature luggage and other fashion items. The fragrance will be developed with perfumer Jacques Cavallier-Belletrud who also developed scents like Stella for Stella McCartney’s and Dior Addict for Dior.

The brand hasn’t given any details about the date of release yet but it is known that the fragrance will be available to purchase exclusively at Louis Vuitton stores.

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