Lancôme Fall 2010 Makeup collection-Daria Werbowy and Elettra Wiedemann

This Fall, Lancôme revitalizes the tumultuous decade of the ’20′s, with a makeup collection designed by artistic director Aaron De May. The French Coquettes Color Collection glamorizes the Parisian woman at the beginning of the 20th Century: luxurious, avant-garde, and urban. Loved Lancôme spokesmodels Daria Werbowy and Elettra Wiedemann make their first co-appearance in the ad campaign, pictured by Mario Testino.

Together, this pair perfectly expresses my vision of a hedonistic era during which women freed themselves of conventions and were able, for the very first time, to express their personality through their style, clothes, hair…and of course their makeup

explains Aaron De May.

The Lancôme collection’s stellar products include La Rose Deco, a multi-color powder compact for subtle radiance, Ombre Magnétique, a gel-like shimmery eye shadow and Le Vernis Nail Trio “Kissed By Paris,” a set of three mini polishes.

Watch the Video for the French Coquettes Collection:

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• elettra wiedemann
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• urban avant garde women

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