Kristen Stewart Is Face Of New Balenciaga Fragrance
Balenciaga prepares a new fragrance and it has chosen Kristen Stewart to represent it stating that the actress "shares the radical spirit of Balenciaga." Stewart spoke with WWD and said that Balensiaga "has always stood out for me".
Kristen Stewart has been chosen as a new face for Balenciaga fragrance. The brand plans to launch a new fragrance this year but their current ambassador actress Charlotte Gainsbourg will be continuing as the face of Balenciaga Paris. Kristen Stewart told WWD that:
Balenciaga has always stood out to me. Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognised and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool. That’s the way it is. I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived. It hits a very cool balance, always. Always pretty undeniable.
The brand’s Nicolas Ghesquière said that Kristen Stewart “embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence.” And after working with Stewart on a project back in 2006 he “always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.”
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