Jennifer Lopez Drives Coty Crazy with her Scent
American singer and actress Jennifer Lopez admits she drives Coty crazy when creating the specific scent she was looking for with her new fragrance Love and Glamour.
“I drive Coty a little bit crazy. Because it’s always not signature enough. I go back and say things like, ‘Can we push the sandalwood a little bit more, can we make it a tiny bit more sexy?’
“To translate that into actual chemistry is a difficult thing. Then they go back and say, ‘What does she mean by sexy?’ And I’m like, ‘You know if you take that little piece that smells a little bit like wood but has a little bit of musk? But I just want you to add a little bit of sweetness. Can you do that for me?’
“And then I think we are in the right direction. And then they come with one or two variations and I say, ‘No, that’s not it.’ It’s a long process.”
The Brave hitmaker, who brings up her twins Emme Maribel Muñiz and Maximilian “Max” David Muñiz with the husband Mark Anthony, thinks that packaging and ad campaign are the easiest part, while creating a scent is the hardest one, but the most interesting.
She added in an interview with WWD:
“Making the bottle, creating the packaging, creating the campaign – it’s all so much easier than creating the juice. You always want to create something signature – that’s always kind of what I’m pushing for when working with Coty. You want it to be a combination that people have never smelled before. It’s always an exciting time, because the sky’s the limit and it can go in any direction.”
- amanda seyfried in time
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