Jennifer Aniston Debut Fragrance
America’s Sweetheart has launched her debut fragrance, entitled Lolavie, and says the scent is something she’s been working on for a long time as she wanted to get it just right. The new fragrance is to see the light this summer.
Jennifer – who created the perfume with Falic Fashion Group – said:
“It’s been a year-and-a-half journey. I’d been asked to do things before, and it never felt organic. But when Leon Falic approached me to be involved with the process from inception to fruition, I thought, ‘This could be a creative expression.’ And it’s turned out to be an extension of myself as opposed to slapping my name on something.”
She told WWD:
“Lolavie is sexy and clean floral, but not too flowery. I want people to go, ‘What is that? You smell great!’ But most of all I wanted it to smell natural.”
The 41-year-old star has had a lot of offers to make her own scent before but says she didn’t feel the excitement until this one.
“Nothing made me go, ‘Oh that would be fun’ until this. It wasn’t just about showing up for a shoot and putting my name on a bottle.”
She added on the name Lolavie:
“It’s a long story and honestly it’s too personal to tell. But it has special significance.”
And also on deciding this was the right project:
“I felt like a little chemist . . . The way I was approached, given such involvement, I never felt like, ‘Oh, gosh, I shouldn’t do this.’ And if something is good, it doesn’t matter if the marketplace is crowded. I thought it was an opportunity to go behind the scenes, and if it feels good, why not go for it? It’s like being a producer and knowing the writers and stirring up ideas as opposed to being an actor for hire.”
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