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James Franco for New Gucci Fragrance

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The 31-year-old actor, James Franco has become the new face for the Gucci by Gucci Sport Pour Homme, the latest fragrance from Gucci.

James Franco for Gucci Fragrance Gucci by Gucci Sport Pour Homme

Creative director Frida Giannini told WWD about James being the face of both the first male Gucci scent and the second either:

“[James] personifies the sort of nonchalance and unforced appeal that is most attractive in a man. While in the advertising campaign, he captures the fragrance’s casual, modern and masculine air.”

Actor James Franco for Gucci Fragrance Gucci by Gucci Sport Pour Homme

The notes of aromatic citrus fragrance for men include grapefruit, mandarin, cypress, cardamom, juniper berry, fig, vetiver, ambrette and patchouli.

Gucci by Gucci Sport Pour Homme will be available in 50 and 90 ml Eau de Toilette costing about $27 and will be launched in April.

Watch the ad video:

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