Halle Berry is To Smell Next
The Oscar-winning star Halle Berry has teamed up with cosmetics giant Coty to produce her new “floral” perfume Reveal.
Halle admits she has been surprised by the success of her debut scent Halle by Halle Berry perfume that was launched last year and Pure Orchid just five months ago.
She told WWD:
“I’ve always wanted to have my own scent. When I was younger, I never wanted to smell like every other girl in class. Even as an adult, I’d mix different perfumes together.”
“Some days it would be great and people would say, ‘Oh, what fragrance is that?’ And I would say, ‘Well, it’s about five different ones!’ “
Steve Mormoris, senior vice president of global marketing at Coty, said :
“Halle is an actress and a very emotional person – she loves art and beauty, and she’s a great creator. Halle’s fragrances resonate with the consumer much more than we thought. we are double in size.”
He added to the actress at the fragrance launch in New York:
“I guess we underestimated your fan base.”
The 43-year-old admitted she was uncertain her perfumes would be popular.
“We weren’t sure what to expect. I was more worried than anybody.”
The new scent will be available in both “mid-tier” department stores and mass market shops.
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