Fake Eyelashes from Girls Aloud

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Girls Aloud decided to launch the new limited-edition of fake eyelashes at the Superdrug store in London’s Westfield shopping centre.

The choice was pretty obvious as band soloist Cheryl Cole is rarely seen without her fake eyelashes and tons of waterproof mascara.

Girls Aloud – Sarah Harding, Nadine Coyle, Kimberley Walsh, Cheryl Cole and Nicola Roberts (L-R).

Kimberley commented:

“It’s every girl’s dream to have your own (bespoke) false eyelashes. You know that they are always going to fit perfectly and look just right.”

The collection includes five styles of eyelashes inspired by each Girls Aloud band member, with Cheryl’s Hollywood style lashes the longest and densest and Sarah opting for a dramatic, shorter look; Nicola’s lashes are more natural and feminine, Kimberley’s are long and light and Nadine’s are for everyday use.

Girls Aloud Eyelashes

The group was approached to launch their own range after they were credited with boosting the sales of faux lashes nationwide.

Tesco health and beauty director Mark Tylesley said Cheryl’s teary appearances on The X Factor last year drew attention to her falsies and use of waterproof mascara:

“Cheryl Cole is doing for false eyelashes now what Dusty Springfield did for them in the Sixties. She’s a modern icon so it’s not surprising so many young women are influenced by her style.”

Girls Aloud Eyelashes

On their Tangled Up tour last year, the singers got through fabulous 145 sets of eyelashes.

The make-up artist of The Promise singers, Liz Martins, said:

“I have been using Eyelure lashes on the girls for years. We often customise the styles ourselves to suit each of the girls, so when the opportunity came up to create something especially for Girls Aloud, the girls were full of ideas about exactly how they wanted them to look.”

Fake Eyelashes from Girl Aloud