Estee Lauder to team up with Joan Smalls
Joan Smalls is a celebrated supermodel being famous for her debuting in Riccardo Tisci’s Givenchy couture presentation, walking the runways of every fashionable designer, being sighted at Gucci ad campaign, and also literally in recent days Estee Lauder has formed the intention to team up with Joan Smalls. Thus, welcome a new face of Estee Lauder cosmetics, Puerto Rican model Joan Smalls!
The collaboration is therefore significant as Joan Smalls is only the second Black model who has teamed up with Estee Lauder. (The first one was Liya Kebede who signed with Estee Lauder in 2003.)
Sure it is absolutely clear why exactly Joan Smalls was chosen by the world brand Estee Lauder to become a new face of its fabulous cosmetics.
…she’s beautiful but she’s confident, happy, elegant, well-spoken, and grown-up—and it really comes through in her pictures. When we pick someone to represent the brand, it’s about her personality, too. It’s not just the face. You find yourself not being intimidated by her beauty, but drawn in by her warmth…
that is how, Aerin Lauder, the vice-president of Estee Lauder explains their great choice.
Her companions in advertising will become France’s Constance Jablonski, China’s Liu Wen, Americans Carolyn Murphy, Hilary Rhoda, and Gwyneth Paltrow, and England’s Elizabeth Hurley. Smashing hodge-podge!
The ad campaign with Joan Smalls will debut in May 2011. We can’t live to see; no doubt it will be a great work. Carry on, Joan!
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