Enrique Iglesias – new face of the Azzaro Pour Homme
This hot man has driven mad millions of women worldwide with his looks and songs and now he is ready to try just another strong weapon – perfume.
The Spanish singer has been chosen by Azzaro Pour Homme to front their new advertising campaign. His “good looks” and “innate sensuality” played their role again.
Enrique’s official website writes about it:
It takes a certain kind of man to personify the distinctive style of this iconic fragrance – the eternal charmer, a man who loves and respects women. The proverbial ‘tall, dark and handsome’, ‘good looks, unmistakable, innate sensuality, a magnetic personality and energy’ – that man is Enrique Iglesias, chosen by the brand to personify the enigmatic charisma of Azzaro Pour Homme starting in October 2009.”
Artistic Director Michael Mallard, who was the one who opted for Enrique to front the campaign, used the image of the super-sexual singer to recreate the 34-year-old womaniser’s “magnetic charm”.
The statement continued:
The new Azzaro Pour Homme visual revisits the legend of the seducer, giving him a contemporary, magnetic charm. In a timeless black and white atmosphere, Enrique Iglesias embodies a new take on sensuality in the Azzaro Pour Homme universe. Passionately embraced by a woman bewitched by his fragrance, the man imposes his devastating charm. Enrique Iglesias sets the stage for relaxed elegance and conveys his reassuring, distinctive virility in the image of the sleek, sensual aura of Azzaro Pour Homme.”
The photo shoot was done by renowned photographer Steven Klein at New York’s famous Pier 59 Studio.
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