CK One Color Cosmetics Line To Launch This Spring
CK One has teamed up with Coty Prestige to create a cosmetic line of over 130 items that is due to launch this Spring. The affordable line will include various kinds of makeup products including mascara, lipstick, eyeliners, foundation, and more. The CK One Color ad campaign, photographed by David Sims is to feature such models as Lara Stone, Abbey Lee Kershaw, Herieth Paul, Ruby Aldridge, Ehren Dorsey, Eliza Cummings, Fei Fei Sun, Viggo Jonason, and Yuri Pleskun.
With its fragrance roots, expanding into a color cosmetics line was a natural progression for the ck one brand. This latest extension embodies the energy and free spirit of ck one, offering fresh and unique beauty products that are ideal for today’s youthful, independent consumer,
President & Chief Executive Officer of Calvin Klein Inc. Tom Murry told WWD.
Debuting the line at Utla in April the brand believes it will appeal to the young people and the retailers alike due to its freshness and affordability. The CK One Color cosmetics line that will include various smaller makeup ranges is branded as unisex.
The packaging presented in the campaign comes in black and white with the CK One logo. The collection is due to launch in April at Utla.
CK One Color Cosmetics Line Campaign
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