Bruce Willis to Create His Own Scent
The Die Hard actor has teamed up with German company LR Health + Beauty Systems to create a men’s scent. The fragrance is due out in July.
Tilo Ploger, chief operating officer of the firm, told WWD:
“The Bruce Willis scent will be extremely masculine and – starting from ingredients through to design – embodies every individual feature of the Hollywood star: strong, self-confident, consistent.”
Bruce, 55, joined the long list of stars who brought out their own scents.
Victoria Beckham, Jennifer Lopez, Sarah Jessica Parker and Kate Moss all have a signature fragrance as do Britney Spears and Beyonce Knowles.
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