Beyonce Knowles is to launch her own perfume. Now it has officically been announced that the ‘Single Ladies’ singer has signed a $20 million deal with a fragrance company Coty to create a scent that willembody her personality.
Beyonce is not new to the perfume industry. She has presented Tommy Hilfiger’s ‘True Star‘ scent and Emporio Armani’s ‘Diamonds’ perfume but have never lauched something of her own. And now voila! She has started collaboration with Coty that helped lots of celebrities to create their own fragrances. The list of those who worked with Coty includes such big names as: Kylie Minogue, Jennifer Lopez, Shania Twain, David and Victoria Beckham, Sarah Jessica Parker, Celine Dion, Halle Berry and Mary-Kate and Ashley Olsen.
Beyonce is very excited with the new deal:
For me, fragrance reflects a woman’s attitude and unique sense of style,” said Beyonce.
“While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power. It’s a true privilege to be working with Coty and I can’t wait to share this personal side of me with fans all across the world.”
Coty like Beyonce and explain why they are ‘thrilled’ to team up with her for the launch of her own scent:
We welcome Beyonce as a well-respected and esteemed partner of the Coty family. She is a star who brings a combination of power and femininity that will only further inspire the creative process as she works with Coty,”commented Bernd Beetz, Chief Executive Officer, Coty Inc.
Modern and highly influential, Beyonce has truly touched the lives of her fans and will continue to reach new heights in her career with the launch of her own signature fragrance. We are thrilled she has partnered with Coty to embark on this new adventure, one of vast potential.”
A name recognized around the globe, Beyonce holds a unique cross-generational and cross-continental appeal that is a perfect fit for a new global Coty fragrance,” remarked Renato Semerari, President, Coty Beauty.
“With her powerful ability to capture the attention of the world – a testament to her strength and beauty – she is a role model for women of all ages. We at Coty look forward to building the Beyonce fragrance house.”
The new fragrance is due next spring in the US and in the rest of the world in the fall, WWD informs.
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