Beyonce Launched Her Debut Scent Heat

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Beyonce finally launched her debut fragrance Beyonce Heat (I’ve already posted the Heat ad video before) attending Fragrance Launch After Party at Catch the Fever at 15 Union Square West on Tuesday (February 2) in New York City.

Beyonce Launched Her Debut Scent Heat, Usher

The price of the scent is ranging between $39 and $59 and will be sold in department and specialty stores.

Beyonce Launches Scent Heat

Wearing the red dress from Marc Bouwer the 28-year-old singer told Stylelist:

“I wanted it to be original and I didn’t want it to be like all the other celebrity brands. It’s been two years in the making. Every little detail is very personal, so I’m extremely proud.”

Beyonce Launched Her Debut Scent Heat

I really want to hit with this Heat. And do you?

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