Dawn of Dusk of India Vogue
Under the headline The Dawn Of Dusk five bikini-clad models, including Londoner Gia Johnson Singh, Indian Vogue’s latest issue aim to dispel the prevailing belief in the sub-continent that pale skin equals beauty.
“Every generation has its share of beauty myths. Perhaps it is time to bust this one,” the editorial says. “Time to say that as a magazine we love, and always have loved, the gorgeous colour of Indian skin…dark, dusky, bronze, golden – whatever you call it, we love it.”
An expert on the sociology of fashion, Nirupama Singh told the Times:
“Skin colour matters a lot for women in India. Fairness is a very valuable thing here, looked on as desirable. The fashion world can be a big agent for change in this area.”
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