Amazing Facts of Cosmetics History in Pics
Nowadays television as well as all the glamorous printed issues and surely Internet publications are full of various cosmetics ad campaigns with celebrated faces presenting lipsticks, blushes and other inherent beauty devices. But usually we don’t buy one or another cosmetic product just because of Adriana Lima is advertising it. However, in the 20s the situation was quite the contrary, besides the whole cosmetics history is rather uncertain and interesting. Thus I guess it would be interesting to find out some amazing facts of cosmetics history and in pics therewith.
First cosmetics company that started advertising their production was La Diaphane. In 1898 the company presented its ad of rice powder that looked like playbill. Peerless Sarah Bernhardt became La Diaphane cosmetics face. Looking at Sarah Bernhardt applying powder, women thought that it was absolutely impossible to become a celebrity without cosmetics.
Cosmetics History of 20s in pics
Then at the beginning of the 20s cosmetics company Lever Bros. Lux appeared. It started advertising ‘Lux’ soap that was initially conceived as common soap, and the face of its ad campaign became Mary Pickford. Women liked it so much that began using it for face. Having caught it, the company management decided to produce the toilet version of the ‘Lux’ soap. And the decision turned out to be very efficient, as later company flourishing got started. Company courted such celebrated Hollywood faces as Joan Crawford, Marisa Mell, Judy Garland, Audrey Hepburn and Sophia Loren.
In the end of the 20s legendary Max Factor went into cosmetics industry. It is even rumored that Max Factor assured women that his eyeshadows were possessed of miraculous properties and that’s why able to smooth out wrinkles. Well, nobody knows for sure is it truth or false, but the Max Factor name solidly came to stay in cosmetics industry. Such famous celebs as Liz Taylor, Ava Gardner, Rita Hayworth, and Grace Kelly used to become face of Max Factor ad campaigns.
Cosmetics History of 50s in pics
Hair care cosmetics became top seller in the 50s. Girls used to get the Lastre-Crème shampoo, the ad of which assured them that magic shampoo could make their hair look like Marilyn Monroe’s. That hair care cosmetics was advertised by Marilyn Monroe, Joan Collins, Liz Taylor, and Anna Miller.
Cosmetics History of 70s in pics
In the 70s one of the brightest cosmetics stories became the one with Catherine Deneuve in Chanel №5 ad campaign that was carried on in the USA. The celebrated actress didn’t star in the European ad campaign for some obscure reasons.
Cosmetics History of 90s in pics
In the 90s Isabella Rossellini was at the height of her fame and thus she had been a face of well-known cosmetics brand Lancôme. But after Isabella Rossellini turned 40, Lancôme refused collaboration with Isabella and her place was filled firstly by Juliette Binoche, then by Uma Thurman, Ines Sastre and finally by Mena Suvari and Devon Aoki.
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